Tuesday, May 15, 2007

6. Get a high google rating

Note: Google gives a pagerank to every single page you have on your website.

Google rating: a rating that google can give to your site depending on your site’s popularity and links. Getting linked by other popular sites who have a high rating is the best way to boost your rank. Don’t bother about getting linked by small sites with a relatively low rating and focus on the big ones. These are trusted sites and boosts the rank a lot more.

The ratings go from 0 to 10. On average about 10% of all websites have a rating of 9-10 and about 10% of all sites have a rating of 0. All the rest is in between.

It’s fairly easy to check the pagerank of a website by downloading the google toolbar. http://toolbar.google.com/T4/

This toolbar gives an indication for the rank but it’s fairly accurate. When sliding over the pagerank in the toolbar you will see that the bar shows a certain color.
When the bar is grey, the page is not yet in google’s directory. When the bar turns white the pagerank is 0 wich is an indication that the page is probably punished, most likely for spamming or not following google’s rulebook.
http://www.google.com/support/webmasters/bin/answer.py?answer=35769

Here are the rules taken from the site above:

-Avoid hidden text or hidden links.
-Don't employ cloaking or sneaky redirects.
-Don't send automated queries to Google.
-Don't load pages with irrelevant words.
-Don't create multiple pages, subdomains, or domains with substantially duplicate content.
-Don't create pages that install viruses, trojans, or other badware.
-Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
-If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.


You can also check on the link-popularity the page has. This means how many times the page has been linked by other sites and by what sites. Maybe you can get linked by those sites as well? Or get linked yourself and check it out yourself.

Other factors that could add to your pagerank are the keywords you use. As for example when google searches through your site it gathers information from the title, headings, content, and MetaTags such as description or keywords. This has its importance when a search is being done with e.g. google.

More on this in the next chapter as to how to use this in your advantage.

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